The timeless principles of successful business strategy : corporate sustainability as the new driving force

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy f...

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Bibliographic Details
Main Author Viardot, Eric (Author)
Format Electronic eBook
LanguageEnglish
Published Berlin, Germany : Springer, [2017]
EditionSecond edition.
SeriesManagement for professionals,
Subjects
Business planning.
Strategic planning.
Sustainable development.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783662544891
9783662544884
ISSN2192-8096
Physical Description1 online resource (IX, 114 pages)

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Table of Contents:
  • The Importance of Sustainability in Corporate Strategy
  • Why Are Corporate Ambition and Culture Vital for Sustainability?
  • Treasuring Selected Customers: The Secret for Sustainability?
  • How Do Enduring Firms Outlive the Environment and the Competition?
  • Why Sustainable Firms Have a Superior Management of Capabilities?
  • Selecting the Right Organization and Structure for Sustainability
  • Learning from the Operational Practices of Sustainable Companies
  • Innovation: The Central Way to Achieve Corporate Sustainability
  • Growth Strategy for Corporate Sustainability
  • The Value of Great Executing and Humility for Sustainability
  • Conclusion: Timeless Principles of Corporate Sustainability.

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