The timeless principles of successful business strategy : corporate sustainability as the new driving force

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy f...

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Bibliographic Details
Main Author: Viardot, Eric, (Author)
Format: eBook
Language: English
Published: Berlin, Germany : Springer, [2017]
Edition: Second edition.
Series: Management for professionals,
Subjects:
Business planning.
Strategic planning.
Sustainable development.
elektronické knihy
electronic books
ISBN: 9783662544891
9783662544884
Physical Description: 1 online resource (IX, 114 pages)

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Table of contents

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100 1 |a Viardot, Eric,  |e author. 
245 1 4 |a The timeless principles of successful business strategy :  |b corporate sustainability as the new driving force /  |c Eric Viardot. 
250 |a Second edition. 
264 1 |a Berlin, Germany :  |b Springer,  |c [2017] 
300 |a 1 online resource (IX, 114 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Management for Professionals,  |x 2192-8096 
505 0 |a The Importance of Sustainability in Corporate Strategy -- Why Are Corporate Ambition and Culture Vital for Sustainability? -- Treasuring Selected Customers: The Secret for Sustainability? -- How Do Enduring Firms Outlive the Environment and the Competition? -- Why Sustainable Firms Have a Superior Management of Capabilities? -- Selecting the Right Organization and Structure for Sustainability -- Learning from the Operational Practices of Sustainable Companies -- Innovation: The Central Way to Achieve Corporate Sustainability -- Growth Strategy for Corporate Sustainability -- The Value of Great Executing and Humility for Sustainability -- Conclusion: Timeless Principles of Corporate Sustainability. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis. 
504 |a Includes bibliographical references. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Business planning. 
650 0 |a Strategic planning. 
650 0 |a Sustainable development. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Printed edition:  |z 9783662544884 
830 0 |a Management for professionals,  |x 2192-8096 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-662-54489-1  |y Plný text 
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