The timeless principles of successful business strategy : corporate sustainability as the new driving force

• Main Author: Viardot, Eric, (Author)
• Format: eBook
• Language: English
• Published: Berlin, Germany : Springer, [2017]
• Edition: Second edition.
• Series: Management for professionals,
• Subjects: Business planning.; Strategic planning.; Sustainable development.; elektronické knihy; electronic books
• ISBN: 9783662544891; 9783662544884
• Physical Description: 1 online resource (IX, 114 pages)
• ISSN: 2192-8096
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.