Bricks to clicks : why some brands will thrive in e-commerce and others won't

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

Full description

Saved in:
Bibliographic Details
Main Author Feinleib, David (Author)
Format Electronic eBook
LanguageEnglish
Published New York : Apress, [2017]
Subjects
Electronic commerce.
Business planning.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781484228050
9781484228043
Physical Description1 online resource : color illustrations

Cover

Table of Contents:
  • Chapter 1: Transforming the Organization
  • Chapter 2: Regaining Control
  • Chapter 3: First Insight, Then Action
  • Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge)
  • Chapter 5: Activate Your Brand Content
  • Chapter 6: Using the Master Catalog
  • Chapter 7: The Retailer Challenge (And Opportunity)
  • Chapter 8: The eCommerce Flywheel
  • Chapter 9: From Bricks to Clicks to Omnichannel
  • Chapter 10: Glossary.

Similar Items