The product manager's toolkit : methodologies, processes, and tasks in technology product management
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practit...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham, Switzerland :
Springer,
[2017]
|
| Edition | Second edition. |
| Series | Management for professionals.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783319499987 9783319499970 |
| Physical Description | 1 online resource |
Cover
Table of Contents:
- Foreword; Acknowledgments; Contents; About the Author; Chapter 1: Introduction; Part I: Product Management Concepts; Chapter 2: Definition of Product Management; 2.1 Introduction; 2.2 User and Buyer; 2.3 Core Disciplines; 2.4 Concept of Product Management; 2.5 Problem Space and Solution Space; 2.6 Blackblot PMTK Methodology Foundation Rules; 2.7 Adjusted for Reality; 2.8 Summary; Chapter 3: Product Delivery Strategies; 3.1 Introduction; 3.2 Technology-Driven: Take My Road; 3.3 Sales-Driven: A Cruising Taxi; 3.4 Market-Driven: Driven to Success; 3.5 Summary; Chapter 4: Product Management Team.
- 4.1 Introduction4.2 Your Role; 4.3 Jack of All Roles, Master of None; 4.4 Breaking It Down; 4.5 Roles and Goals; 4.6 Blackblot Product Management Team Model; 4.7 Odd Couple(s); 4.8 Roles and Activities; 4.9 Role Coupling Guidelines; 4.10 Organizational Solution; 4.11 Summary; Chapter 5: Product Definition Team; 5.1 Introduction; 5.2 Key Concepts; 5.3 Market Requirements; 5.4 Blackblot Product Frames Model; 5.5 Product Definition Foundation Documents; 5.6 Blackblot Product Definition Team Model; 5.7 Product Delivery Process; 5.8 Summary; Chapter 6: Crafting Market Requirements.
- 6.1 Introduction6.2 Voice Of the Customer; 6.3 Market Requirements Document; 6.4 Blackblot Procedural Requirements Management Model; 6.5 Directive; 6.6 Constraints; 6.7 Rationales and Sources; 6.8 Presentment Modes; 6.9 Complete Structure; 6.10 Verifying Wholeness; 6.11 Market Requirements and Engineering; 6.12 Market Requirements Database; 6.13 Summary; Chapter 7: Concept of Marketing; 7.1 Introduction; 7.2 Business Domains; 7.3 Marketing Domain; 7.4 Marketing Domain Disciplines; 7.5 Blackblot Marketing Model; 7.6 Product Marketing Methods; 7.7 Corporate Marketing Methods.
- 7.8 Marketing Communications Methods7.9 Corporate Organizational Structures; 7.10 Marketing and Strategies; 7.11 Marketing and Plans; 7.12 Summary; Chapter 8: Value-Marketing Model; 8.1 Introduction; 8.2 Value Concept; 8.3 Value Formula Scale; 8.4 Value Concept Application; 8.5 Internal Value Marketing Dynamics; 8.6 External Value Marketing Dynamics; 8.7 Creating Superior Perceived Value; 8.8 Product Marketing Messages; 8.9 Value Message's Foundational Knowledge; 8.10 PMTK Market Messaging Model; 8.11 PMTK Marketing Messages Model and Plan; 8.12 Summary.
- Chapter 9: Extending Product Life Cycle Stages9.1 Introduction; 9.2 Product Life Cycle Model Assumptions; 9.3 Product Life Cycle Model Stages; 9.4 Reasons for Extending the PLC; 9.5 Strategies for Extending the PLC; 9.6 Product Planning Strategies for Extending the PLC; 9.7 Product Marketing Strategies for Extending the PLC; 9.8 Strategy Application Within the PLC Model; 9.9 Limitations of the PLC Model; 9.10 Benefits of the PLC Model; 9.11 Summary; Part II: Product Management Editorials; Chapter 10: Defining Product Management; 10.1 Outbound and Inbound Activities in Product Management.