The product manager's toolkit : methodologies, processes, and tasks in technology product management

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practit...

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Bibliographic Details
Main Author: Steinhardt, Gabriel, (Author)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Edition: Second edition.
Series: Management for professionals.
Subjects:
Product management.
New products > Management.
High technology industries > Marketing.
elektronické knihy
electronic books
ISBN: 9783319499987
9783319499970
Physical Description: 1 online resource

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Table of contents

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035 |a (OCoLC)987438972  |z (OCoLC)987632530  |z (OCoLC)987730886  |z (OCoLC)992505356  |z (OCoLC)992914256  |z (OCoLC)1011796090  |z (OCoLC)1050938157  |z (OCoLC)1057692560  |z (OCoLC)1058142803  |z (OCoLC)1066474897  |z (OCoLC)1090655074  |z (OCoLC)1097096776  |z (OCoLC)1105916335  |z (OCoLC)1112599555  |z (OCoLC)1122810084  |z (OCoLC)1160048053 
100 1 |a Steinhardt, Gabriel,  |e author. 
245 1 4 |a The product manager's toolkit :  |b methodologies, processes, and tasks in technology product management /  |c Gabriel Steinhardt. 
250 |a Second edition. 
264 1 |a Cham, Switzerland :  |b Springer,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Management for professionals 
505 0 |a Foreword; Acknowledgments; Contents; About the Author; Chapter 1: Introduction; Part I: Product Management Concepts; Chapter 2: Definition of Product Management; 2.1 Introduction; 2.2 User and Buyer; 2.3 Core Disciplines; 2.4 Concept of Product Management; 2.5 Problem Space and Solution Space; 2.6 Blackblot PMTK Methodology Foundation Rules; 2.7 Adjusted for Reality; 2.8 Summary; Chapter 3: Product Delivery Strategies; 3.1 Introduction; 3.2 Technology-Driven: Take My Road; 3.3 Sales-Driven: A Cruising Taxi; 3.4 Market-Driven: Driven to Success; 3.5 Summary; Chapter 4: Product Management Team. 
505 8 |a 4.1 Introduction4.2 Your Role; 4.3 Jack of All Roles, Master of None; 4.4 Breaking It Down; 4.5 Roles and Goals; 4.6 Blackblot Product Management Team Model; 4.7 Odd Couple(s); 4.8 Roles and Activities; 4.9 Role Coupling Guidelines; 4.10 Organizational Solution; 4.11 Summary; Chapter 5: Product Definition Team; 5.1 Introduction; 5.2 Key Concepts; 5.3 Market Requirements; 5.4 Blackblot Product Frames Model; 5.5 Product Definition Foundation Documents; 5.6 Blackblot Product Definition Team Model; 5.7 Product Delivery Process; 5.8 Summary; Chapter 6: Crafting Market Requirements. 
505 8 |a 6.1 Introduction6.2 Voice Of the Customer; 6.3 Market Requirements Document; 6.4 Blackblot Procedural Requirements Management Model; 6.5 Directive; 6.6 Constraints; 6.7 Rationales and Sources; 6.8 Presentment Modes; 6.9 Complete Structure; 6.10 Verifying Wholeness; 6.11 Market Requirements and Engineering; 6.12 Market Requirements Database; 6.13 Summary; Chapter 7: Concept of Marketing; 7.1 Introduction; 7.2 Business Domains; 7.3 Marketing Domain; 7.4 Marketing Domain Disciplines; 7.5 Blackblot Marketing Model; 7.6 Product Marketing Methods; 7.7 Corporate Marketing Methods. 
505 8 |a 7.8 Marketing Communications Methods7.9 Corporate Organizational Structures; 7.10 Marketing and Strategies; 7.11 Marketing and Plans; 7.12 Summary; Chapter 8: Value-Marketing Model; 8.1 Introduction; 8.2 Value Concept; 8.3 Value Formula Scale; 8.4 Value Concept Application; 8.5 Internal Value Marketing Dynamics; 8.6 External Value Marketing Dynamics; 8.7 Creating Superior Perceived Value; 8.8 Product Marketing Messages; 8.9 Value Messages ́Foundational Knowledge; 8.10 PMTK Market Messaging Model; 8.11 PMTK Marketing Messages Model and Plan; 8.12 Summary. 
505 8 |a Chapter 9: Extending Product Life Cycle Stages9.1 Introduction; 9.2 Product Life Cycle Model Assumptions; 9.3 Product Life Cycle Model Stages; 9.4 Reasons for Extending the PLC; 9.5 Strategies for Extending the PLC; 9.6 Product Planning Strategies for Extending the PLC; 9.7 Product Marketing Strategies for Extending the PLC; 9.8 Strategy Application Within the PLC Model; 9.9 Limitations of the PLC Model; 9.10 Benefits of the PLC Model; 9.11 Summary; Part II: Product Management Editorials; Chapter 10: Defining Product Management; 10.1 Outbound and Inbound Activities in Product Management. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice. 
504 |a Includes bibliographical references. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Product management. 
650 0 |a New products  |x Management. 
650 0 |a High technology industries  |x Marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Steinhardt, Gabriel.  |t Product Manager's Toolkit® : Methodologies, Processes, and Tasks in Technology Product Management.  |d Cham : Springer International Publishing, ©2017  |z 9783319499970 
830 0 |a Management for professionals. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-49998-7  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 98118  |d 98118 

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