The product manager's toolkit : methodologies, processes, and tasks in technology product management

• Main Author: Steinhardt, Gabriel, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Edition: Second edition.
• Series: Management for professionals.
• Subjects: Product management.; New products > Management.; High technology industries > Marketing.; elektronické knihy; electronic books
• ISBN: 9783319499987; 9783319499970
• Physical Description: 1 online resource
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.