Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...

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Bibliographic Details
Main Author Schu, Matthias (Author)
Other Authors Morschett, Dirk
Format Electronic eBook
LanguageEnglish
Published Wiesbaden : Springer Gabler, [2017]
©2017
SeriesSpringer Gabler research.
Gabler research. Retailing and international marketing.
Subjects
Retail trade.
Internet marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783658182151
9783658182144
Physical Description1 online resource

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Table of Contents:
  • Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers
  • Internationalization Speed of Online Retailers
  • Imitability of Online Shops, Strategies and Concepts
  • Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

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