Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...

Full description

Saved in:
Bibliographic Details
Main Author: Schu, Matthias, (Author)
Other Authors: Morschett, Dirk.
Format: eBook
Language: English
Published: Wiesbaden : Springer Gabler, [2017]
©2017
Series: Springer Gabler research.
Gabler research. Retailing and international marketing.
Subjects:
Retail trade.
Internet marketing.
elektronické knihy
electronic books
ISBN: 9783658182151
9783658182144
Physical Description: 1 online resource

Cover

Table of contents

LEADER 04074cam a2200493Ia 4500
001 98110
003 CZ-ZlUTB
005 20240914111030.0
006 m o d
007 cr cnu---unuuu
008 170513s2017 gw ob 000 0 eng d
040 |a EBLCP  |b eng  |e pn  |c EBLCP  |d YDX  |d N$T  |d OCLCF  |d IDB  |d UAB  |d ESU  |d AZU  |d UPM  |d IOG  |d MERER  |d OCLCQ  |d IAS  |d OCLCQ  |d VT2  |d U3W  |d MERUC  |d JG0  |d CAUOI  |d OCLCQ  |d KSU  |d RRP  |d OCLCQ  |d WYU  |d BRX  |d AUD  |d UKAHL  |d OL$  |d OCLCQ  |d ERF  |d OCLCQ  |d SRU 
020 |a 9783658182151  |q (electronic bk.) 
020 |z 9783658182151 
020 |z 9783658182144 
024 7 |a 10.1007/978-3-658-18215-1  |2 doi 
024 3 |a 9783658182144 
035 |a (OCoLC)987077439  |z (OCoLC)986802959  |z (OCoLC)987044628  |z (OCoLC)987323990  |z (OCoLC)989098783  |z (OCoLC)989526778  |z (OCoLC)989698403  |z (OCoLC)992451573  |z (OCoLC)992888958  |z (OCoLC)1005757220  |z (OCoLC)1011994964  |z (OCoLC)1048177503 
100 1 |a Schu, Matthias,  |e author. 
245 1 0 |a Online growth options for retailers :  |b three essays on domestic and international growth strategies with online retailing /  |c Matthias Schu ; with a foreword by Professor Dr. Dirk Morschett. 
260 |a Wiesbaden :  |b Springer Gabler,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Research 
490 1 |a Handel und Internationales Marketing / retailing and international marketing 
505 0 |a Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers -- Internationalization Speed of Online Retailers -- Imitability of Online Shops, Strategies and Concepts -- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. Contents Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers Internationalization Speed of Online Retailers Imitability of Online Shops, Strategies and Concepts Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel Target Groups Researchers, lecturers and students in the disciplines of Online Retailing, E-Commerce, Retailing, Channel Management, Strategy, and Marketing Managers and E-Commerce strategy responsibles in Retail, Online Retail and Strategy Companies, SME Founders, and Consultants About the Author Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Retail trade. 
650 0 |a Internet marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Morschett, Dirk. 
776 0 8 |i Printed edition:  |z 9783658182144 
830 0 |a Springer Gabler research. 
830 0 |a Gabler research.  |p Retailing and international marketing. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-658-18215-1  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 98110  |d 98110 
993 |x NEPOSILAT  |y EIZ 

Similar Items