Product Development for Distant Target Groups : an Experimental Study for the Silver Market

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Bibliographic Details
Main Author Marwede, Malte
Format Electronic eBook
LanguageEnglish
Published Wiesbaden, Germany : Springer Nature, 2017.
SeriesGabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Subjects
Older consumers.
Marketing > Management.
Consumer behavior.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783658183257
9783658183240
Physical Description1 online resource (253 pages)

Cover

Table of Contents:
  • Foreword; Acknowledgements; Table of contents; Index of figures; Index of tables; List of abbreviations; 1 Introduction; 1.1 Context and relevance; 1.2 Research questions and objective; 1.3 Research approach; 1.4 Structure of dissertation; 2 Theoretical foundations of silver agers and user involvement; 2.1 Demographic changes and the establishment of the silver market; 2.1.1 Ageing societies; 2.1.2 Characterisation of silver agers; 2.1.4 Age-based innovation for silver agers; 3 Foundations of research in the field of cognitive distance; 3.1 Co-citation methodology; 3.2 Results.
  • 3.2.1 Cluster distribution3.2.2 Cluster 1
  • Cognitive distance and construal level; 3.2.3 Cluster 2
  • Interrelation between four dimensions of cognitive distance; 3.2.4 Cluster 3
  • Spatial distance and construal levels; 3.2.5 Cluster 4
  • Subjective distance and emotional involvement; 3.2.6 Cluster 5
  • Social distance and focalism; 3.2.7 Cluster 6
  • Temporal distance influencing behaviours and decisions; 3.2.8 Cluster 7
  • Communication between geographically distributed or virtual teams; 3.2.9 Cluster 8
  • Network and organisational proximity; 3.3 Discussion.
  • 3.3.1 Cognitive distance
  • A gap in innovation management3.3.2 Applicability of cognitive distance subcategories in new product development; 3.3.3 Requirements for cognitive distance subcategory measures; 3.3.4 Social distance operationalisation through social capital; 3.4 Conclusion of co-citation analysis; 4 Research questions and hypotheses for the experimental study; 4.1 Research gap and research question; 4.2 Hypotheses development for product development outcomes; 4.2.1 Hypothesis regarding idea quality; 4.2.1.1 Cognitive distance; 4.2.1.2 User involvement.
  • 4.2.1.3 Cognitive distance and user involvement4.2.2 Hypothesis regarding idea quantity; 4.2.2.1 Cognitive distance; 4.2.2.2 User involvement; 5 Selection of research context for quantitative study; 5.1 Choice of experimental approach; 5.2 Classification of experimental approach; 5.3 Industry context of experimental setting; 6 Pre-study
  • Analysis of silver agers' personal dispositions and air travel customer experiences; 6.1 Purpose and methodology; 6.2 Data collection; 6.2.1 Survey development; 6.2.2 Structure and constructs; 6.2.3 Cooperation partners; 6.2.4 Sample description.
  • 6.3 Flight patterns and preferences of silver agers6.4 Silver-ager characteristics; 6.4.1 Cognitive age; 6.4.2 Innovation- and product-related user characteristics; 6.5 Pain points of air travel customer experience; 6.6 Interim conclusion; 7 Distance effects in product development for silver agers; 7.1 Study methodology/approach; 7.1.1 Research framework; 7.1.2 Context and institutional partners; 7.1.3 Survey for development participants; 7.1.4 Experimental workshops; 7.1.4.1 Workshop structure; 7.1.4.2 Treatments Treatment 0
  • Low degree user involvement (control group treatment).

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