Product Development for Distant Target Groups : an Experimental Study for the Silver Market

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Bibliographic Details
Main Author Marwede, Malte
Format Electronic eBook
LanguageEnglish
Published Wiesbaden, Germany : Springer Nature, 2017.
SeriesGabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Subjects
Older consumers.
Marketing > Management.
Consumer behavior.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783658183257
9783658183240
Physical Description1 online resource (253 pages)

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100 1 |a Marwede, Malte. 
245 1 0 |a Product Development for Distant Target Groups :  |b an Experimental Study for the Silver Market /  |c Malte Marvede ; with a foreword by Cornelius Herstatt. 
260 |a Wiesbaden, Germany :  |b Springer Nature,  |c 2017. 
300 |a 1 online resource (253 pages) 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Forschungs-/Entwicklungs-/Innovations-Management 
505 0 |a Foreword; Acknowledgements; Table of contents; Index of figures; Index of tables; List of abbreviations; 1 Introduction; 1.1 Context and relevance; 1.2 Research questions and objective; 1.3 Research approach; 1.4 Structure of dissertation; 2 Theoretical foundations of silver agers and user involvement; 2.1 Demographic changes and the establishment of the silver market; 2.1.1 Ageing societies; 2.1.2 Characterisation of silver agers; 2.1.4 Age-based innovation for silver agers; 3 Foundations of research in the field of cognitive distance; 3.1 Co-citation methodology; 3.2 Results. 
505 8 |a 3.2.1 Cluster distribution3.2.2 Cluster 1 -- Cognitive distance and construal level; 3.2.3 Cluster 2 -- Interrelation between four dimensions of cognitive distance; 3.2.4 Cluster 3 -- Spatial distance and construal levels; 3.2.5 Cluster 4 -- Subjective distance and emotional involvement; 3.2.6 Cluster 5 -- Social distance and focalism; 3.2.7 Cluster 6 -- Temporal distance influencing behaviours and decisions; 3.2.8 Cluster 7 -- Communication between geographically distributed or virtual teams; 3.2.9 Cluster 8 -- Network and organisational proximity; 3.3 Discussion. 
505 8 |a 3.3.1 Cognitive distance -- A gap in innovation management3.3.2 Applicability of cognitive distance subcategories in new product development; 3.3.3 Requirements for cognitive distance subcategory measures; 3.3.4 Social distance operationalisation through social capital; 3.4 Conclusion of co-citation analysis; 4 Research questions and hypotheses for the experimental study; 4.1 Research gap and research question; 4.2 Hypotheses development for product development outcomes; 4.2.1 Hypothesis regarding idea quality; 4.2.1.1 Cognitive distance; 4.2.1.2 User involvement. 
505 8 |a 4.2.1.3 Cognitive distance and user involvement4.2.2 Hypothesis regarding idea quantity; 4.2.2.1 Cognitive distance; 4.2.2.2 User involvement; 5 Selection of research context for quantitative study; 5.1 Choice of experimental approach; 5.2 Classification of experimental approach; 5.3 Industry context of experimental setting; 6 Pre-study -- Analysis of silver agers' personal dispositions and air travel customer experiences; 6.1 Purpose and methodology; 6.2 Data collection; 6.2.1 Survey development; 6.2.2 Structure and constructs; 6.2.3 Cooperation partners; 6.2.4 Sample description. 
505 8 |a 6.3 Flight patterns and preferences of silver agers6.4 Silver-ager characteristics; 6.4.1 Cognitive age; 6.4.2 Innovation- and product-related user characteristics; 6.5 Pain points of air travel customer experience; 6.6 Interim conclusion; 7 Distance effects in product development for silver agers; 7.1 Study methodology/approach; 7.1.1 Research framework; 7.1.2 Context and institutional partners; 7.1.3 Survey for development participants; 7.1.4 Experimental workshops; 7.1.4.1 Workshop structure; 7.1.4.2 Treatments Treatment 0 -- Low degree user involvement (control group treatment). 
500 |a 7.1.4.3 Design of ideation session. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 8 |a Annotation  |b Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 
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650 0 |a Older consumers. 
650 0 |a Marketing  |x Management. 
650 0 |a Consumer behavior. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
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830 0 |a Gabler research.  |p Forschungs-/Entwicklungs-/Innovations-Management. 
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