Marketing and customer loyalty : the extra step approach

• Main Author: Cavallone, Mauro (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: International series in advanced management studies.
• Subjects: Marketing.; Customer loyalty.; elektronické knihy; electronic books
• ISBN: 9783319519913; 9783319519906
• Physical Description: 1 online resource

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness...