Introduction to Electronic Commerce and Social Commerce

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning out...

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Bibliographic Details
Main Authors Turban, Efraim (Author), Whiteside, Judy (Author), King, David (Author), Outland, Jonathan (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer International Publishing, 2017.
Edition4th edition.
SeriesSpringer texts in business and economics,
Subjects
Business.
Management information systems.
Electronic commerce.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319500911
9783319500904
ISSN2192-4333
Physical Description1 online resource

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Table of Contents:
  • Chapter 1. Overview of Electronic Commerce
  • Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
  • Chapter 3. Retailing in Electronic Commerce: Products and Services
  • Chapter 4. Business-to-Business E-Commerce
  • Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce
  • Chapter 6. Mobile Commerce and the Internet of Things
  • Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising
  • Chapter 8. Social Enterprise and Other Social Commerce Topics
  • Chapter 9. Marketing and Advertising in E-Commerce
  • Chapter 10. E-Commerce Security and Fraud Issues and Protections
  • Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment
  • Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

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