Principles of Marketology. Volume 2, Practice /

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that ena...

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Bibliographic Details
Main Author: Aghazadeh, Hashem, (Author)
Format: eBook
Language: English
Published: New York, NY : Palgrave Macmillan, [2017]
Subjects:
marketing
podnikání
konkurence
business
competition
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781137548337
9781137579805
Physical Description: 1 online resource

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Table of contents

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072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
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100 1 |a Aghazadeh, Hashem,  |e author. 
245 1 0 |a Principles of Marketology.  |n Volume 2,  |p Practice /  |c Hashem Aghazadeh. 
246 3 0 |a Practice 
264 1 |a New York, NY :  |b Palgrave Macmillan,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.- Resumé vydavatel 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 7 |a marketing  |2 czenas  |7 ph115227 
650 0 7 |a podnikání  |2 czenas  |7 ph115766 
650 0 7 |a konkurence  |2 czenas  |7 ph121799 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a business  |2 eczenas 
650 0 9 |a competition  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version:  |a Aghazadeh, Hashem.  |t Principles of Marketology. Volume 2, Practice.  |d New York, NY : Palgrave Macmillan, [2017]  |z 1137579803  |z 9781137579805  |w (OCoLC)934194752 
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942 |2 udc 
992 |c NTK-SpringerBM 
993 |x NEPOSILAT  |y EIZ 

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