Value-oriented media management : decision making between profit and responsibility

• Other Authors: Altmeppen, Klaus-Dieter (Editor), Hollifield, C. Ann (Editor), Loon, Joost van (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Media business and innovation.
• Subjects: Mass media > Management.; elektronické knihy; electronic books
• ISBN: 9783319510088; 9783319510064
• Physical Description: 1 online resource

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societ...

Table of Contents:

• Theories, Concepts and Findings in Value-Oriented Media Management
• Cultures and Organizations: Structures, Actions and Values in Media Companies
• Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation
• Trust, Branding, Digitalization: Value Drivers.