Value-oriented media management : decision making between profit and responsibility
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societ...
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| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham, Switzerland :
Springer,
[2017]
|
| Series | Media business and innovation.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783319510088 9783319510064 |
| Physical Description | 1 online resource |
Cover
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| 245 | 0 | 0 | |a Value-oriented media management : |b decision making between profit and responsibility / |c edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon. |
| 264 | 1 | |a Cham, Switzerland : |b Springer, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Media business and innovation | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. | ||
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| 650 | 0 | |a Mass media |x Management. | |
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| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Altmeppen, Klaus-Dieter, |e editor. | |
| 700 | 1 | |a Hollifield, C. Ann, |e editor. | |
| 700 | 1 | |a Loon, Joost van, |e editor. | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319510064 |
| 830 | 0 | |a Media business and innovation. | |
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