Older tourist behavior and marketing tools

• Main Author: Vigolo, Vania (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Tourism, hospitality & event management.
• Subjects: Tourists.; Older people.; elektronické knihy; electronic books
• ISBN: 9783319477350; 9783319477343
• Physical Description: 1 online resource

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...

Table of Contents:

• Foreword; Reference; Preface; Contents; Defining the Older Tourist Market; 1 Population Aging: Challenges and Opportunities for the Tourism Industry; Abstract; 1.1 The Population Aging Phenomenon; 1.2 Toward a Definition of Older Persons; 1.3 Major Challenges of Population Aging; 1.3.1 Financial Security; 1.3.2 Health; 1.3.3 Enabling Environments; 1.4 A New Approach to Older Persons: Promoting Active Aging; 1.5 Older Persons as Consumers; 1.5.1 The Ageism of a Youth-Centric Marketing; 1.5.2 Stereotypes About Older Consumers; 1.5.3 Addressing the Older Consumer Market.
• 1.6 Aging and Traveling: Opportunities for the Tourism Industry1.6.1 Defining Older Tourists; 1.6.2 Emerging Trends in Older Tourists' Behavior; References; 2 Segmentation Approaches to Older Tourists; Abstract; 2.1 Segmentation in Tourism Studies; 2.2 A Classification of Segmentation Approaches in the Tourism Literature; 2.3 Segmentation Approaches to Older Tourists; 2.4 A Priori Segmentation Approaches; 2.4.1 Age; 2.4.2 Generation or Cohort; 2.4.3 Socio-demographics; 2.4.4 Importance of Tourism Activities for Quality of Life; 2.5 A Posteriori Segmentation; 2.5.1 Psychographics.
• 2.5.1.1 Subjective Age or Self-perceived Age2.5.1.2 Travel Motivations; 2.5.1.3 Travel Constraints; 2.5.2 The Gerontographic Approach to Older Tourists; 2.5.3 Behavioral Variables; 2.6 Conclusions and Directions for Future Research; References; Older Tourist Behavior: The Demand-Side Perspective; 3 Older Tourists' Travel Planning Behavior; Abstract; 3.1 Understanding the Travel Planning Process; 3.2 The Travel Planning Process Among Older Tourists; 3.3 Determinants of Core Decisions: Internal Factors; 3.3.1 Travel Needs and Motivations; 3.3.2 Travel Constraints.
• 3.4 Determinants of Core Decisions: External Factors3.4.1 Information Sources; 3.4.2 Pull Factors; 3.5 Core Decisions; 3.5.1 Destination Choice; 3.5.2 Length of Stay; 3.5.3 Travel Organization; 3.5.4 Travel Companions; References; 4 Information and Communication Technologies: Impacts on Older Tourists' Behavior; Abstract; 4.1 Information and Communication Technology Development in Tourism; 4.2 Information and Communication Technology Adoption Among Older Persons; 4.3 The Impact of Information and Communication Technology and Social Media on the Tourist Experience.
• 4.3.1 Micro-moments in the Tourist Experience: The Role of Mobile Devices4.4 Information and Communication Technology and Social Media in Tourism Activities; 4.4.1 Online Information Searching; 4.4.1.1 Information Searching: The Case of the TripAdvisor Senior Travel Forum; 4.4.2 Online Information Sharing; 4.4.3 Online Booking; 4.4.4 Experiencing; References; 5 Hospitality and Older Tourists: A Focus on Accommodation Choices; Abstract; 5.1 Defining Hospitality; 5.2 Older Tourists' Preferred Types of Accommodation: An Overview; 5.3 Models of Service Quality and Satisfaction.