Older tourist behavior and marketing tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...

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Bibliographic Details
Main Author: Vigolo, Vania, (Author)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Series: Tourism, hospitality & event management.
Subjects:
Tourists.
Older people.
elektronické knihy
electronic books
ISBN: 9783319477350
9783319477343
Physical Description: 1 online resource

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100 1 |a Vigolo, Vania,  |e author. 
245 1 0 |a Older tourist behavior and marketing tools /  |c Vania Vigolo. 
264 1 |a Cham, Switzerland :  |b Springer,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Tourism, hospitality & event management 
505 0 |a Foreword; Reference; Preface; Contents; Defining the Older Tourist Market; 1 Population Aging: Challenges and Opportunities for the Tourism Industry; Abstract; 1.1 The Population Aging Phenomenon; 1.2 Toward a Definition of Older Persons; 1.3 Major Challenges of Population Aging; 1.3.1 Financial Security; 1.3.2 Health; 1.3.3 Enabling Environments; 1.4 A New Approach to Older Persons: Promoting Active Aging; 1.5 Older Persons as Consumers; 1.5.1 The Ageism of a Youth-Centric Marketing; 1.5.2 Stereotypes About Older Consumers; 1.5.3 Addressing the Older Consumer Market. 
505 8 |a 1.6 Aging and Traveling: Opportunities for the Tourism Industry1.6.1 Defining Older Tourists; 1.6.2 Emerging Trends in Older Tourists' Behavior; References; 2 Segmentation Approaches to Older Tourists; Abstract; 2.1 Segmentation in Tourism Studies; 2.2 A Classification of Segmentation Approaches in the Tourism Literature; 2.3 Segmentation Approaches to Older Tourists; 2.4 A Priori Segmentation Approaches; 2.4.1 Age; 2.4.2 Generation or Cohort; 2.4.3 Socio-demographics; 2.4.4 Importance of Tourism Activities for Quality of Life; 2.5 A Posteriori Segmentation; 2.5.1 Psychographics. 
505 8 |a 2.5.1.1 Subjective Age or Self-perceived Age2.5.1.2 Travel Motivations; 2.5.1.3 Travel Constraints; 2.5.2 The Gerontographic Approach to Older Tourists; 2.5.3 Behavioral Variables; 2.6 Conclusions and Directions for Future Research; References; Older Tourist Behavior: The Demand-Side Perspective; 3 Older Tourists' Travel Planning Behavior; Abstract; 3.1 Understanding the Travel Planning Process; 3.2 The Travel Planning Process Among Older Tourists; 3.3 Determinants of Core Decisions: Internal Factors; 3.3.1 Travel Needs and Motivations; 3.3.2 Travel Constraints. 
505 8 |a 3.4 Determinants of Core Decisions: External Factors3.4.1 Information Sources; 3.4.2 Pull Factors; 3.5 Core Decisions; 3.5.1 Destination Choice; 3.5.2 Length of Stay; 3.5.3 Travel Organization; 3.5.4 Travel Companions; References; 4 Information and Communication Technologies: Impacts on Older Tourists' Behavior; Abstract; 4.1 Information and Communication Technology Development in Tourism; 4.2 Information and Communication Technology Adoption Among Older Persons; 4.3 The Impact of Information and Communication Technology and Social Media on the Tourist Experience. 
505 8 |a 4.3.1 Micro-moments in the Tourist Experience: The Role of Mobile Devices4.4 Information and Communication Technology and Social Media in Tourism Activities; 4.4.1 Online Information Searching; 4.4.1.1 Information Searching: The Case of the TripAdvisor Senior Travel Forum; 4.4.2 Online Information Sharing; 4.4.3 Online Booking; 4.4.4 Experiencing; References; 5 Hospitality and Older Tourists: A Focus on Accommodation Choices; Abstract; 5.1 Defining Hospitality; 5.2 Older Tourists' Preferred Types of Accommodation: An Overview; 5.3 Models of Service Quality and Satisfaction. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses. 
504 |a Includes bibliographical references at the end of each chapters and index. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Tourists. 
650 0 |a Older people. 
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655 9 |a electronic books  |2 eczenas 
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830 0 |a Tourism, hospitality & event management. 
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