Communication excellence : how to develop, manage and lead exceptional communications

• Main Authors: Tench, Ralph (Author), Verčič, Dejan (Author), Zerfass, Ansgar, 1965- (Author), Moreno, Ángeles (Author), Verhoeven, Piet (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Series: European Communication Monitor
• Subjects: Communication.; Business communication.; elektronické knihy; electronic books
• ISBN: 9783319488608; 9783319488592
• Physical Description: 1 online resource (xxxii, 215 pages) : illustrations

'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for...

Table of Contents:

• Connected organisations. Commandment 1: Globalised ; Commandment 2: Mediatised ; Commandment 3: Reflective
• Influential departments. Commandment 4: Embedded ; Commandment 5: Datafied ; Commandment 6: Strategised
• Ambitious Professionals. Commandment 7: Sagacious ; Commandment 8: Linked ; Commandment 9: Solid
• Epilogue.