Strategic marketing and innovation for Indian MSMEs

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and se...

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Bibliographic Details
Main Authors Srinivasan, R., Prof (Author), Lohith, C. P. (Author)
Format Electronic eBook
LanguageEnglish
Published Singapore : Springer, 2017.
SeriesIndia studies in business and economics,
Subjects
Small business marketing > India.
Small business > Technological innovations > India.
India.
elektronické knihy
electronic books
Online AccessFull text
ISBN9789811035906
9789811035890
ISSN2198-0012
Physical Description1 online resource

Cover

Table of Contents:
  • Introduction to MSMEs
  • MSMEs: Innovation
  • MSMEs: Innovation
  • MSMEs: Addressing Issues
  • Research Design
  • Pilot Study: Assessment of Validity and Reliability
  • Pilot Study: Assessment of Validity and Reliability
  • Main Study: Data Preparation and Preliminary Data Analysis
  • Main Study: Detailed Statistical Analysis by Multiple Regression
  • Results and Discussion
  • Annexure-I
  • Index.

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