Strategic marketing and innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and se...
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| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2017.
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| Series: | India studies in business and economics,
|
| Subjects: | |
| ISBN: | 9789811035906 9789811035890 |
| Physical Description: | 1 online resource |
Cover
Table of contents
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| 043 | |a a-ii--- | ||
| 100 | 1 | |a Srinivasan, R., |c Prof., |e author. | |
| 245 | 1 | 0 | |a Strategic marketing and innovation for Indian MSMEs / |c R. Srinivasan, C.P. Lohith. |
| 246 | 3 | |a Strategic marketing and innovation for Indian micro, small and medium enterprises | |
| 264 | 1 | |a Singapore : |b Springer, |c 2017. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a India Studies in Business and Economics, |x 2198-0012 | |
| 505 | 0 | |a Introduction to MSMEs -- MSMEs: Innovation -- MSMEs: Innovation -- MSMEs: Addressing Issues -- Research Design -- Pilot Study: Assessment of Validity and Reliability -- Pilot Study: Assessment of Validity and Reliability -- Main Study: Data Preparation and Preliminary Data Analysis -- Main Study: Detailed Statistical Analysis by Multiple Regression -- Results and Discussion -- Annexure-I -- Index. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike. | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 590 | |a SpringerLink |b Springer Complete eBooks | ||
| 650 | 0 | |a Small business marketing |z India. | |
| 650 | 0 | |a Small business |x Technological innovations |z India. | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Lohith, C. P., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Srinivasan, R., Prof. |t Strategic Marketing and Innovation for Indian MSMEs. |d Singapore : Springer Nature Singapore, 2017 |z 981103589X |z 9789811035890 |w (OCoLC)965344426 |
| 830 | 0 | |a India studies in business and economics, |x 2198-0012 | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-981-10-3590-6 |y Plný text |
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| 999 | |c 98048 |d 98048 | ||
| 993 | |x NEPOSILAT |y EIZ | ||
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