Supply chain segmentation : best-in-class cases, practical insights and foundations

• Other Authors: Protopappa-Sieke, Margarita, (Editor), Thonemann, Ulrich, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Subjects: Business logistics.; Market segmentation.; elektronické knihy; electronic books
• ISBN: 9783319541334; 9783319541327
• Physical Description: 1 online resource : illustrations

This book addresses the challenges companies face when different customer value propositions require them to pursue a differentiated supply chain strategy. It provides practical insights on how to achieve successful supply chain segmentation and presents the benefits this can yield for companies on...