Co-creation and learning : concepts and cases

• Main Author: Akhilesh, K. B. (Author)
• Format: Electronic eBook
• Language: English
• Published: New Delhi : Springer, 2017.
• Series: SpringerBriefs in business,
• Subjects: New products.; New business enterprises.; Technological innovations > Management.; elektronické knihy; electronic books
• ISBN: 9788132236795; 9788132236771
• ISSN: 2191-5482
• Physical Description: 1 online resource (xiv, 97 pages) : illustrations
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book introduces readers to co-creation -- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.