Co-creation and learning : concepts and cases
This book introduces readers to co-creation -- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, b...
Saved in:
Main Author: | |
---|---|
Format: | eBook |
Language: | English |
Published: |
New Delhi :
Springer,
2017.
|
Series: | SpringerBriefs in business,
|
Subjects: | |
ISBN: | 9788132236795 9788132236771 |
Physical Description: | 1 online resource (xiv, 97 pages) : illustrations |
Summary: | This book introduces readers to co-creation -- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities. |
---|---|
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9788132236795 9788132236771 |
ISSN: | 2191-5482 |
Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |