Handbook of integrated CSR communication

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a suc...

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Bibliographic Details
Other Authors Diehl, Sandra (Editor), Karmasin, Matthias (Editor), Mueller, Barbara, 1958- (Editor), Terlutter, Ralf (Editor), Weder, Franzisca (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Springer, [2017]
SeriesCSR, sustainability, ethics & governance,
Subjects
Social responsibility of business.
Business communication > Moral and ethical aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319447001
9783319446981
ISSN2196-7075
Physical Description1 online resource (xiii, 501 pages) : illustrations

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Table of Contents:
  • The Concept of Integrated CSR Communication
  • Introduction and Definition
  • Part I: Theroretical Foundations of Integrated CSR Communication
  • Part II: Managerial Aspects of Integrated CSR Communication
  • Part III: Integrated CSR Communication and New Media
  • Part IV: Intercultural Integrated CSR Communication
  • Part V: Special Topics of Intercultural Integrated CSR Communication
  • Research Outlook an Conclusion.

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