Handbook of integrated CSR communication

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a suc...

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Bibliographic Details
Other Authors: Diehl, Sandra, (Editor), Karmasin, Matthias, (Editor), Mueller, Barbara, 1958- (Editor), Terlutter, Ralf, (Editor), Weder, Franzisca, (Editor)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Series: CSR, sustainability, ethics & governance,
Subjects:
Social responsibility of business.
Business communication > Moral and ethical aspects.
elektronické knihy
electronic books
ISBN: 9783319447001
9783319446981
Physical Description: 1 online resource (xiii, 501 pages) : illustrations

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Table of contents

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020 |z 9783319446981 
024 7 |a 10.1007/978-3-319-44700-1  |2 doi 
024 3 |a 9783319446981 
035 |a (OCoLC)974649750  |z (OCoLC)967511945  |z (OCoLC)980845337  |z (OCoLC)987023555  |z (OCoLC)987674336  |z (OCoLC)988555165  |z (OCoLC)988754371  |z (OCoLC)991526941  |z (OCoLC)993695082  |z (OCoLC)994939683  |z (OCoLC)999671177  |z (OCoLC)1000442489  |z (OCoLC)1001989500  |z (OCoLC)1003972736  |z (OCoLC)1007842128  |z (OCoLC)1057662455  |z (OCoLC)1064282262  |z (OCoLC)1113168176  |z (OCoLC)1132579483 
245 0 0 |a Handbook of integrated CSR communication /  |c edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder. 
246 3 |a Handbook of integrated corporate social responsibility communication 
264 1 |a Cham, Switzerland :  |b Springer,  |c [2017] 
300 |a 1 online resource (xiii, 501 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a CSR, Sustainability, Ethics & Governance,  |x 2196-7075 
505 0 |a The Concept of Integrated CSR Communication -- Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. 
504 |a Includes bibliographical references. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Social responsibility of business. 
650 0 |a Business communication  |x Moral and ethical aspects. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Diehl, Sandra,  |e editor. 
700 1 |a Karmasin, Matthias,  |e editor. 
700 1 |a Mueller, Barbara,  |d 1958-  |e editor. 
700 1 |a Terlutter, Ralf,  |e editor. 
700 1 |a Weder, Franzisca,  |e editor. 
776 0 8 |i Printed edition:  |z 9783319446981  |w (OCoLC)953709580 
830 0 |a CSR, sustainability, ethics & governance,  |x 2196-7075 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-44700-1  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 98010  |d 98010 

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