Conference proceedings trends in business communication 2016

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The vari...

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Bibliographic Details
Corporate Author Trends in Business Communication (Conference) Kufstein, Tyrol)
Other Authors Becker, Timo, Schneckenleitner, Peter, Reitberger, Wolfgang, Brunner-Sperdin, Alexandra
Format Electronic eBook
LanguageEnglish
Published Wiesbaden, Germany : Springer Gabler, 2017.
Subjects
Business communication > Congresses.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783658172541
9783658172534
Physical Description1 online resource : illustrations

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Table of Contents:
  • Trends in Business Communication from Different Perspectives
  • Political Communication, Investor Relations, PR in sports, Communication with and for Refugees
  • Successful Communication of Medium Sized Companies and More.

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