Conference proceedings trends in business communication 2016

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The vari...

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Bibliographic Details
Corporate Author: Trends in Business Communication (Conference) Kufstein, Tyrol)
Other Authors: Becker, Timo., Schneckenleitner, Peter., Reitberger, Wolfgang., Brunner-Sperdin, Alexandra.
Format: eBook
Language: English
Published: Wiesbaden, Germany : Springer Gabler, 2017.
Subjects:
Business communication > Congresses.
elektronické knihy
electronic books
ISBN: 9783658172541
9783658172534
Physical Description: 1 online resource : illustrations

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Table of contents

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020 |a 9783658172541  |q (electronic bk.) 
020 |z 9783658172534 
024 7 |a 10.1007/978-3-658-17254-1  |2 doi 
035 |a (OCoLC)972425354  |z (OCoLC)972092318  |z (OCoLC)972593254  |z (OCoLC)972828428  |z (OCoLC)973000638  |z (OCoLC)973140071  |z (OCoLC)981863547  |z (OCoLC)1012044674  |z (OCoLC)1097106876 
111 2 |a Trends in Business Communication (Conference)  |d (2016 :  |c Kufstein, Tyrol) 
245 1 0 |a Conference proceedings trends in business communication 2016 /  |c Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, editors. 
260 |a Wiesbaden, Germany :  |b Springer Gabler,  |c 2017. 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
505 0 |a Trends in Business Communication from Different Perspectives -- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees -- Successful Communication of Medium Sized Companies and More. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol. Contents Trends in Business Communication from Different Perspectives Political Communication, Investor Relations, PR in sports, Communication with and for Refugees Successful Communication of Medium Sized Companies and More Target Groups Lecturers and students in the field of marketing, communications, management, social sciences, and digital media Practitioners in the field of communication and marketing About the Editors Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs "Marketing and Communication Management" and "Digital Marketing". Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Business communication  |v Congresses. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Becker, Timo. 
700 1 |a Schneckenleitner, Peter. 
700 1 |a Reitberger, Wolfgang. 
700 1 |a Brunner-Sperdin, Alexandra. 
776 0 8 |i Print version:  |a Trends in Business Communication (Conference) (2016 : Kufstein, Tyrol).  |t Conference proceedings trends in business communication 2016.  |d Wiesbaden, Germany : Springer Gabler, 2017  |z 3658172533  |z 9783658172534  |w (OCoLC)969872134 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-658-17254-1  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 97986  |d 97986 

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