Neuroscience in information systems research : applying knowledge of brain functionality without neuroscience tools

"This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field,...

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Bibliographic Details
Main Authors: Riedl, René, (Author), Davis, Fred D., (Author), Banker, Rajiv D., (Author), Kenning, Peter H., (Author)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Series: Lecture notes in information systems and organisation ; v. 21.
ISBN: 9783319487557
Physical Description: 1 online resource : illustrations


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