Neuroscience in information systems research : applying knowledge of brain functionality without neuroscience tools

• Main Authors: Riedl, René (Author), Davis, Fred D. (Author), Banker, Rajiv D. (Author), Kenning, Peter H. (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Lecture notes in information systems and organisation ; v. 21.
• Subjects: Information technology > Management.; Neurosciences.; elektronické knihy; electronic books
• ISBN: 9783319487557; 9783319487540
• Physical Description: 1 online resource : illustrations

"This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field,...