Sustainable Luxury Brands : Evidence from Research and Implications for Managers.
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxu...
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| Main Author | |
|---|---|
| Other Authors | , , |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Palgrave Macmillan UK,
2017.
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| Series | Palgrave Advances in Luxury.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781137601599 9781137601582 |
| Physical Description | 1 online resource (253 pages) |
Cover
Table of Contents:
- Foreword; Endorsement; Contents; List of Figures; List of Tables; 1: Introduction: Sustainability in€Luxury Branding; Bibliography; 2: Inside Luxury: Main Features, Evolving Trends, and€Marketing Paradoxes; What Is Luxury?; Luxury Customers-Where Are They? Who Are€They?; Luxury Customers-Where Are They?; Luxury Customers-Who Are They?; Marketing in€Luxury-Paradoxes and€Branding Strategies; The Paradoxes of€Luxury Marketing; Branding in€Luxury; Luxury Marketing at€the€Crossroads of€Demand and€Desire; Summary; Bibliography; 3: Luxury, Sustainability, and€"Made In."
- A Brief History of€Sustainability Luxury and€Sustainability as€Complementary Concepts; Luxury Brands Approaching Sustainability; The Triple Bottom Line Approach in€Luxury; Ecological Dimension; Packaging; Scarcity; Materials; Energy Use; Social Dimension; Community Programs; Supply Chain; Employees; Economic Dimension; Ethical Awareness; Consumer Motivations; Corporate Governance; The Role of€"Made In" in€Pursuing Luxury Sustainability; Overview of€the€Effects of€"Made In" and€"Country of€Origin" on€Consumers' Responses; Branding versus Country of€Origin Effect.
- The Marketing Management of€the€"Made In" Effect The Exemplary Case of€"Made in€Italy"; Communicating Sustainability in€Luxury; Summary; Bibliography; 4: Luxury Consumption and€Sustainability; The Luxury Consumption: Why Do We€Buy Luxury?; The Relative Nature of€Luxury: A€Sociological Perspective; Individual Luxury Consumption Values; The Market of€Positional Goods; The Economy of€Desire; The Growth in€an€Affluent Society; The Frustrated Expectations; The Effects of€Positional Competition; The Luxury Consumption: How Do We€Buy Luxury?; Approaches to€Luxury Consumption.
- Motivations for€Luxury Consumption: Externalized versus€Internalized Luxury Purchasing Additional Luxury Consumers' Segmentation Schemes; Leveraging Sustainable Luxury Consumption; What Consumers Think About€Sustainable Luxury: Insights from€an€Exploratory Research; Summary; Bibliography; 5: Sustainability Across Industries; Blurring of€Boundaries between€Luxury and€Mass Markets; Industry-by-Industry Analysis of€Sustainability Initiatives; Fashion; Sustainability Leaders in€Luxury Fashion; Sustainability in€Mass-Market Fashion; Cosmetics and€Fragrances.
- Sustainability Leaders in€Cosmetics and€Fragrances Sustainability in€Luxury Cosmetics; Food and€Beverages; Sustainability Leaders in€Food; Sustainability Leaders in€Beverage; Sustainability in€Luxury Food and€Beverage; Watches and€Jewelry; Sustainability Leaders in€Luxury Watches and€Jewelry; Sustainability in€Mass-Market Watch and€Jewelry; Automotive; Sustainability Leaders in€Automotive; Sustainability in€Luxury Automotive; Summary; Bibliography; 6: Insights from€Key Topics in€Sustainable Luxury Research; Sustainability and€Innovation in€Luxury.