Sustainable Luxury Brands : Evidence from Research and Implications for Managers.
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxu...
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| Main Author | |
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| Other Authors | , , |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Palgrave Macmillan UK,
2017.
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| Series | Palgrave Advances in Luxury.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781137601599 9781137601582 |
| Physical Description | 1 online resource (253 pages) |
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| Summary: | This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. |
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| Item Description: | Relationship Between€Sustainable Luxury and€Innovation. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137601599 9781137601582 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource (253 pages) |