Visualizing marketing : from abstract to intuitive

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and ther...

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Bibliographic Details
Main Author Kucuk, S. Umit (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Palgrave Macmillan, [2017]
SeriesPalgrave pivot.
Subjects
Marketing > Graphic methods.
Information visualization.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319480275
9783319480268
Physical Description1 online resource (ix, 126 pages) : illustrations

Cover

Table of Contents:
  • 1. Marketing and Marketing Mix
  • 2. Visualization of Product
  • 3. Visualization of Price
  • 4. Visualization of Place
  • 5. Visualization of Promotion
  • 6. Marketing Mix Modeling
  • 7. The Transformation of Marketing Mix.

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