Visualizing marketing : from abstract to intuitive
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and ther...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Palgrave Macmillan,
[2017]
|
| Series | Palgrave pivot.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783319480275 9783319480268 |
| Physical Description | 1 online resource (ix, 126 pages) : illustrations |
Cover
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| 100 | 1 | |a Kucuk, S. Umit, |e author. | |
| 245 | 1 | 0 | |a Visualizing marketing : |b from abstract to intuitive / |c S. Umit Kucuk. |
| 264 | 1 | |a Cham : |b Palgrave Macmillan, |c [2017] | |
| 300 | |a 1 online resource (ix, 126 pages) : |b illustrations | ||
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| 490 | 1 | |a Palgrave pivot | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | 8 | |a This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies. S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 "Citation of Excellence" award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals. | |
| 590 | |a SpringerLink |b Springer Complete eBooks | ||
| 650 | 0 | |a Marketing |x Graphic methods. | |
| 650 | 0 | |a Information visualization. | |
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