International business strategy : perspectives on implementation in emerging markets
This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward an...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Palgrave Macmillan,
[2017]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781137544681 9781137544667 |
| Physical Description | 1 online resource |
Cover
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| 245 | 0 | 0 | |a International business strategy : |b perspectives on implementation in emerging markets / |c S. Raghunath, Elizabeth L. Rose editors. |
| 264 | 1 | |a London : |b Palgrave Macmillan, |c [2017] | |
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world's largest corporations to small, entrepreneurial firms.- Resumé vydavatel | ||
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| 700 | 1 | |a Raghunath, S., |e editor. | |
| 700 | 1 | |a Rose, Elizabeth L., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t International Business Strategy. |d Palgrave Macmillan 2016 |z 9781137544667 |z 113754466X |w (OCoLC)948561366 |
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