Smes in an era of globalization : international business and market strategies.

• Main Author: Bijaoui, Ilan
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] : Palgrave Macmillan, 2016.
• Series: Palgrave pivot.
• Subjects: podnikání; marketing; nadnárodní společnosti; globalizace; business; globalization; international business enterprises; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781137564733; 9781137575708
• Physical Description: 1 online resource

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the internation...