Services marketing cases in emerging markets : an Asian perspective

• Other Authors: Roy, Sanjit Kumar (Editor), Mutum, Dilip S. (Editor), Nguyen, Bang (Editor)
• Format: Electronic eBook
• Language: English
• Published: [Cham] Switzerland : Springer, [2017]
• Subjects: Industrial management > Asia > Case studies.; Service industries > Marketing > Case studies.; elektronické knihy; electronic books
• ISBN: 9783319329703; 9783319329680
• Physical Description: 1 online resource (x, 184 pages) : illustrations

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...