Segmentation in social marketing : process, methods and application
Saved in:
| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Singapore :
Springer,
2017.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9789811018350 9789811018336 |
| Physical Description | 1 online resource |
Cover
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| 245 | 0 | 0 | |a Segmentation in social marketing : |b process, methods and application / |c edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki. |
| 264 | 1 | |a Singapore : |b Springer, |c 2017. | |
| 300 | |a 1 online resource | ||
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| 650 | 0 | 7 | |a sociální marketing |7 ph249631 |2 czenas |
| 650 | 0 | 7 | |a segmentace trhu |7 ph314823 |2 czenas |
| 650 | 0 | 9 | |a social marketing |2 eczenas |
| 650 | 0 | 9 | |a market segmentation |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Dietrich, Timo, |e editor. | |
| 700 | 1 | |a Rundle-Thiele, Sharyn, |e editor. | |
| 700 | 1 | |a Kubacki, Krzysztof, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Segmentation in social marketing. |d Singapore : Springer, 2017 |z 9811018332 |z 9789811018336 |w (OCoLC)951643472 |
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