Green fashion retail
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to r...
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| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer Singapore,
2017.
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| Series: | Springer series in fashion business.
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| Subjects: | |
| ISBN: | 9789811024405 9789811024399 |
| Physical Description: | 1 online resource (297 pages) |
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Table of contents
| Summary: | This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789811024405 9789811024399 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
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