Leading creative teams : management career paths for designers, developers, and copywriters

Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of mana...

Full description

Saved in:
Bibliographic Details
Main Author Hernández, Eleazar (Author)
Format Electronic eBook
LanguageEnglish
Published [Berkeley, California] : Apress, [2017]
Subjects
Teams in the workplace.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781484220566
9781484220559
Physical Description1 online resource

Cover

Table of Contents:
  • Chapter 1: Start with a Blank Sheet of Paper
  • Chapter 2: Leading a Creative Team
  • Chapter 3: Leading an Advertising Creative Team
  • Chapter 4: Leading a Design Creative Team
  • Chapter 5: Brainstorming
  • Chapter 6: Creative Exploration Tools
  • Chapter 7: The Art of the Critique
  • Chapter 8: The Art of the Pitch
  • Chapter 9: The Art of Copywriting
  • Chapter 10: The Art of TV and Radio
  • Chapter 11: Career Trajectories Toward Creative Management
  • Chapter 12: Invest in Your People
  • Chapter 13: Don't Just Take It from Me
  • Chapter 14: The Final Nutshell.

Similar Items