Ethics and neuromarketing : implications for market research and business practice

• Other Authors: Thomas, Andrew R., (Editor), Pop, Nicolae Al. (Editor), Iorga, Ana Maria, (Editor), Ducu, Cristian, (Editor)
• Format: eBook
• Language: English
• Published: Switzerland : Springer International Publishing, [2017]
• Subjects: Neuromarketing.; Marketing > Psychological aspects.; Marketing > Moral and ethical aspects.; elektronické knihy; electronic books
• ISBN: 9783319456096; 9783319456072
• Physical Description: 1 online resource (xv, 209 pages)

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of n...