Developing international strategies

• Main Authors: Grünig, Rudolf (Author), Morschett, Dirk (Author)
• Format: Electronic eBook
• Language: English
• Published: Berlin : Springer, [2017]
• Edition: Second edition.
• Subjects: International business enterprises > Management.; elektronické knihy; electronic books
• ISBN: 9783662531235; 9783662531228
• Physical Description: 1 online resource (223 pages)

This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.