Advances in advertising research. bridging the gap between advertising academia and practice Vol. VII :

• Other Authors: Christodoulides, George (Editor), Stathopoulou, Anastasia (Editor), Eisend, Martin (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : [Amsterdam] : Springer Gabler ; European Advertising Academy, [2017]
• Series: European advertising academy
• Subjects: Advertising > Research.; elektronické knihy; electronic books
• ISBN: 9783658152208; 9783658152192
• Physical Description: 1 online resource (xi, 315 pages) : illustrations (some color)

"Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad con...