Marketing the public sector : promoting the causes of public and nonprofit agencies

• Main Author: Fine, Seymour H. (Author)
• Format: Electronic eBook
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2017
• Subjects: sociální marketing; neziskové organizace; reklama a propagace; veřejný sektor; social marketing; nonprofit organizations; advertising; public sector; studie; elektronické knihy; studies; electronic books
• ISBN: 9781560006107; 9780203786260
• Physical Description: 1 online zdroj (xxiv, 360 stran) : ilustrace