Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary

"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources require...

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Bibliographic Details
Main Author: Marr, Bernard, (Author)
Format: eBook
Language: English
Published: West Sussex, United Kingdon : John Wiley and Sons Ltd, 2016.
Subjects:
big data
spotřebitelské chování
strategický management
consumer behavior
strategic planning
elektronické knihy
případové studie
monografie
electronic books
case studies
monographs
ISBN: 9781119231394
9781119231417
9781119278825
9781119231387
Physical Description: 1 online resource

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Table of contents

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100 1 |a Marr, Bernard,  |e author. 
245 1 0 |a Big data in practice :  |b how 45 successful companies used big data analytics to deliver extraordinary /  |c Bernard Marr. 
264 1 |a West Sussex, United Kingdon :  |b John Wiley and Sons Ltd,  |c 2016. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "- Resumé vydavatel 
590 |a John Wiley and Sons  |b Wiley Online Library All Obooks 
650 0 7 |a big data  |2 czenas  |7 ph836790 
650 0 7 |a spotřebitelské chování  |2 czenas  |7 ph125966 
650 0 7 |a strategický management  |2 czenas  |7 ph116291 
650 0 9 |a big data  |2 eczenas 
650 0 9 |a consumer behavior  |2 eczenas 
650 0 9 |a strategic planning  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a case studies  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version:  |a Marr, Bernard.  |t Big data in practice.  |d Hoboken : Wiley, 2016  |z 9781119231387  |w (DLC) 2016002813 
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992 |c NTK-Wiley 
993 |x NEPOSILAT  |y EIZ 

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