Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The...

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Bibliographic Details
Other Authors Aydin, Hatice (Editor)
Format Electronic eBook
LanguageEnglish
Published Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2019
Edition1st, New ed.
Subjects
internetový marketing
Internet marketing
elektronické knihy
electronic books
Online AccessFull text
ISBN9783631805770
Physical Description1 online zdroj (236 stran) 12 ill.

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Table of Contents:
  • Origins of digital marketing - Applications of digital marketing - New trends in digital marketing - Viral marketing - Social media marketing - Social media advertising - Affiliate marketing - Content marketing - Digital branding processes - Digital customer

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