Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The...

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Bibliographic Details
Other Authors: Aydin, Hatice (Editor)
Format: eBook
Language: English
Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2019
Edition: 1st, New ed.
Subjects:
internetový marketing
Internet marketing
elektronické knihy
electronic books
ISBN: 9783631805770
Physical Description: 1 online zdroj (236 stran) 12 ill.

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Table of contents

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020 |a 9783631805770 
024 3 |a 9783631805770 
024 7 |a 10.3726/b16301  |2 doi 
040 |a ZLD002  |b cze  |e rda 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:004.738.5  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Aydin, Hatice  |e editor  |4 edt 
245 1 0 |a Digital Marketing Applications  |c Hatice Aydin 
250 |a 1st, New ed. 
260 |a Frankfurt a.M.  |b Peter Lang GmbH, Internationaler Verlag der Wissenschaften  |c 2019 
300 |a 1 online zdroj (236 stran)  |b 12 ill. 
336 |2 rdacontent  |a text  |b txt 
337 |2 rdamedia  |a počítač  |b c 
338 |2 rdacarrier  |a online zdroj  |b cr 
504 |a Obsahuje bibliografii a rejstřík 
505 0 |a Origins of digital marketing - Applications of digital marketing - New trends in digital marketing - Viral marketing - Social media marketing - Social media advertising - Affiliate marketing - Content marketing - Digital branding processes - Digital customer 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends. 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 9 |a Internet marketing  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.peterlang.com/view/product/94566?format=EPDF  |y Plný text 
910 |a ZLD002 
942 |2 udc 
992 |c EBOOK-TN  |c PeterLang  |a BK 

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