Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The...

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Bibliographic Details
Other Authors: Aydin, Hatice (Editor)
Format: eBook
Language: English
Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2019
Edition: 1st, New ed.
Subjects:
internetový marketing
Internet marketing
elektronické knihy
electronic books
ISBN: 9783631805770
Physical Description: 1 online zdroj (236 stran) 12 ill.

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Summary: To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
Bibliography: Obsahuje bibliografii a rejstřík
ISBN: 9783631805770
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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