Digital Marketing Applications
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The...
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| Other Authors | |
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| Format | Electronic eBook |
| Language | English |
| Published |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2019
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| Edition | 1st, New ed. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783631805770 |
| Physical Description | 1 online zdroj (236 stran) 12 ill. |
Cover
| Summary: | To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends. |
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| Bibliography: | Obsahuje bibliografii a rejstřík |
| ISBN: | 9783631805770 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online zdroj (236 stran) 12 ill. |