Public Relations and Advertising Theories: Concepts and Practices

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and adver...

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Bibliographic Details
Other Authors Aydin, Bayram Oguz (Editor), Sahin, Emine (Editor), Dugan, Özlem (Editor)
Format Electronic eBook
LanguageEnglish
Published Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018
Edition1st, New ed.
Subjects
reklama a propagace
public relations
advertising
elektronické knihy
electronic books
Online AccessFull text
ISBN9783631766798
Physical Description1 online zdroj (424 stran) 103 ill.

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Table of Contents:
  • Public relations and advertising theories - Personal influence model - Impression management theory - Game theory - Network theory - Dialog public relations theory - Corporate apologia theory - Economic choice theories - Agenda setting theory - Convergence and public relations - Rhetoric theory - Star strategies in advertising - Involvement and learning theory - Social representation theory - Theory of diffusion of innovations - Cultural value dimension theory - Information processing model - Celebrity endorsement models

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