Public Relations and Advertising Theories: Concepts and Practices

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and adver...

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Bibliographic Details
Other Authors: Aydin, Bayram Oguz (Editor), Sahin, Emine (Editor), Dugan, Özlem (Editor)
Format: eBook
Language: English
Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018
Edition: 1st, New ed.
Subjects:
reklama a propagace
public relations
advertising
elektronické knihy
electronic books
ISBN: 9783631766798
Physical Description: 1 online zdroj (424 stran) 103 ill.

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Table of contents

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008 201008s2018 gw a o ||| 0 eng d
999 |c 96919  |d 96919 
020 |a 9783631766798 
024 3 |a 9783631766798 
024 7 |a 10.3726/b14625  |2 doi 
040 |a ZLD002  |b cze  |e rda 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
080 |a 659.1  |2 MRF 
080 |a 659.4  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Aydin, Bayram Oguz  |e editor  |4 edt 
245 1 0 |a Public Relations and Advertising Theories: Concepts and Practices  |c Bayram Oguz Aydin, Emine Sahin, Özlem Dugan 
250 |a 1st, New ed. 
260 |a Frankfurt a.M.  |b Peter Lang GmbH, Internationaler Verlag der Wissenschaften  |c 2018 
300 |a 1 online zdroj (424 stran)  |b 103 ill. 
336 |2 rdacontent  |a text  |b txt 
337 |2 rdamedia  |a počítač  |b c 
338 |2 rdacarrier  |a online zdroj  |b cr 
504 |a Obsahuje bibliografii a rejstřík 
505 0 |a Public relations and advertising theories - Personal influence model - Impression management theory - Game theory - Network theory - Dialog public relations theory - Corporate apologia theory - Economic choice theories - Agenda setting theory - Convergence and public relations - Rhetoric theory - Star strategies in advertising - Involvement and learning theory - Social representation theory - Theory of diffusion of innovations - Cultural value dimension theory - Information processing model - Celebrity endorsement models 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising. 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 7 |a public relations  |7 ph115957  |2 czenas 
650 0 9 |a advertising  |2 eczenas 
650 0 9 |a public relations  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Sahin, Emine  |e editor  |4 edt 
700 1 |a Dugan, Özlem  |e editor  |4 edt 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.peterlang.com/view/product/89499?format=EPDF  |y Plný text 
910 |a ZLD002 
942 |2 udc 
992 |c EBOOK-TN  |c PeterLang  |a BK 

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