Emerging Trends in Business An Interdisciplinary Approach

• Other Authors: Baykal, Mehmet (Editor), Kazan, Halim (Editor)
• Format: eBook
• Language: English
• Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018, c2017
• Edition: 1st, New ed.
• Subjects: management inovací; společenská odpovědnost firem; podnikání; mezioborový kontext; innovation management; corporate social responsibility; business; interdisciplinary context; elektronické knihy; electronic books
• ISBN: 9783631744703
• Physical Description: 1 online zdroj (174 stran) 17 ill. 21,0 x 14,8 cm

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.